Branding | Art Direction | Graphic & Web Design | Product Photography
Aunties Ice Cream needed a brand that embodied sophistication with a playful twist, reflecting the “rich auntie vibes” of the owner’s Ghanaian heritage. The flavors are inspired by African ingredients, sourced from the continent, and crafted locally in Durham, NC. The visual identity was designed to feel elevated and warm while celebrating cultural heritage and appealing to modern food lovers.
Brand Identity + Approach
The Aunties Ice Cream logo combines a personal, handwritten element contributed by the founder’s husband with balanced, sophisticated typography and gold accents. Subtle design details nod to the “rich auntie and uncle vibes” that inspired the brand, creating an identity that feels both elevated and playful. Product photography highlights the rich textures and flavors, while the web and digital graphics maintain a polished yet approachable aesthetic. This approach ties together cultural heritage, personality, and premium appeal, giving the brand a unique and memorable presence.
Deliverables
Branding: Logo, color palette, typography, patterns
Art Direction: Visual storytelling, styling, and African-inspired details
Graphic & Web Design: Website design, digital assets
Product Photography: Styled shots emphasizing flavor, texture, and premium appeal
